Why is email tracking important to my business? How can automation improve CRM? How do I maintain contact with my clients? We talk with Joel Stevenson about email tracking, automation, and client contact. Joel is the CEO of Yesware - a leader in sales productivity software. Yesware allows you to know when recipients read your emails, click on links, or view attachments. Prior to Yesware, Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue.
Where you can connect with Joel Stevenson
Podcast: The Hard Sell
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