Sept. 1, 2021

42. Maximizing Digital Marketing with Karen Etchells

42. Maximizing Digital Marketing with Karen Etchells

What is digital marketing and why is it important? How effective is digital marketing? Is digital marketing worth it?  We talk with Karen Etchells, a digital marketing strategist and owner of Innovast Digital Marketing.  Karen specializes in helping brands to better position themselves online, increase engagement with their current client base, and attract new opportunities for greater sales with website design, search engine optimization, and social media management services.

***Nominate a Deserving Local Business to Win a $10,000 Extreme Branding/Marketing Makeover!***

Nominate a local business (Eastern CT and Western RI) by sharing the story of how they made an impact during the pandemic that deserves to be known! Nominate a Business that 1) Was negatively affected by Covid OR, 2.) Offered support to others negatively impacted by Covid.

Here is what our winner will receive:

  1. Digital Marketing Assessment with SEO enhancements OR Custom website ($1800 value) –with Karen Etchells with Innovast Digital Marketing
  2. Commercial branding photoshoot ($3500 value)with Sasha Dale Photography
    Includes: pre-shoot consultation, custom shoot plan, multiple locations and outfit changes if needed, and full gallery of images to use on all of your digital and printed platforms.
  3. Professional hair and makeup for photoshoot ($300 value)with Beauty by Mineko
  4. NINE (9) Custom marketing videos ($1500 value)with Alec Asten of Firesite Films
    Includes: Filming and editing of
    One (1) two-minute promotional video for website,
    Two (2) 30-second client testimonial videos and
    Six (6) 15-second clips for social media.
  5. Custom branded apparel featuring company logo (up to $500 value)by Ashon “Chewy” Avent with Main Avent
  6. Guest spot on the It’s Just Business Podcast (priceless)

Connect with Karen Etchells here:
(860) 634-3836

Follow the podcast at @itsjustbusinesspodcast on all the major podcasting platforms.
To get in touch with us, email the podcast at

You can find Russ @advantaclean.of.windham
Russ HarlowAdvantaClean of Windham – Disaster Restoration

You can find Dana @adashofboss, @dana.dowdell and @hrfanatic
 Dana DowdellBoss Consulting – HR Consulting
Google -